Revenue
Operations (RevOps)
The B2B Revenue Predictability Framework
of B2B Revenues
Diagnosis and
RevOps Strategy
We analyze your starting point to plan the way with precision.
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You can't scale what you don't
you don't understand.
The first step in any RevOps transformation is to know where you are and where you can grow. That's why we perform a comprehensive diagnostic that connects strategy, operations and technology.
What do we evaluate?
Persons
Roles, responsibilities, capabilities and motivations of your teams.
Processes
Workflows in Marketing, Sales, CX and Operations.
Technology
Current tools, adoption levels, integrations and redundancies.
What do we get?
A RevOps evolution strategy map based on your reality.
Objectives aligned with your capabilities and context.
Actionable planning, with clear phases, responsible parties and KPIs.
Diagnosis is the compass that
transforms chaos into structured growth.
Frequently Asked Questions
Diagnostic and RevOps Strategy Frequently Asked Questions
Why do I need a RevOps diagnostic before scaling my business?
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You can't scale what youdon't understand, and many companies try to grow without really knowing how their revenue operation works. The RevOps diagnostic allows you toanalyze your starting point accurately and understand what's working, what's holding back growth, and what can be improved.
With Posizionate, the diagnostic is not a generic report, buta strategic RevOps evolution map based on your reality, connecting strategy, operations and technology so that every step of growth is intentional and measurable.
What specific aspects are evaluated in a RevOps diagnostic?
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At Posizionate we evaluate three fundamental pillars:people, processes and technology. We analyze roles, responsibilities, capabilities and motivations of your teams, workflows in Marketing, Sales, CX and Operations, and the actual use of your tools (adoption levels, integrations and redundancies).
This comprehensive approach allows you toidentify the real blockages and design a RevOps strategy that fits your organization, not a standard model.
What do I get at the end of a RevOps diagnostic and strategy?
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At the end of the diagnostic you geta RevOps evolution strategy map, with objectives aligned to your capabilities and context, andactionable planning with clear phases, responsible parties and KPIs.
This document becomes thecompass of your transformation: it transforms operational chaos into structured, predictable and sustainable growth, where every decision is supported by data and real business visibility.
How does RevOps diagnostics help reduce costs and increase efficiency?
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By mapping people, processes and technology, RevOps diagnosticsreveal unnecessary manual tasks, duplication and underutilized tools that are a source of hidden costs.
With that visibility, Posizionate redesigns the operation toalign teams, automate flows and optimize the use of CRM and other tools, which reduces operating costs, increases productivity and improves the return on every investment.
Is RevOps diagnostics only for large companies or also for SMEs?
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RevOps diagnostics is especially useful forcompanies that have already grown, but are beginning to experience clutter, lack of visibility and difficulty scaling with control. It does not matter so much the size as the level of operational complexity.
At Posizionate we adapt the diagnostic to your reality, so that SMEs and mid-sized companies canbuild a solid foundation of predictable revenue and prepare to grow without losing profitability or management capacity.
Shall we talk?
We help you see clearly where you are, where you want to go and how to make it happen.
Request your diagnosis
without obligation
GTM (Go-to-Market) Process Optimization
We align Marketing, Sales and Customer Service to maximize your revenue.
Having talented teams is not enough if they are not aligned.
Most business friction comes not from lack of effort, but from poorly designed processes, broken information flows and uncoordinated objectives.
What do we optimize?
Recruitment and conversion processes
From the first contact to the closing of the sale.
Transition of leads between teams
Frictionless, with lead scoring and clear rules.
Attention and retention flows
So that the customer perceives consistency at every point of contact.
The goal is to eliminate traditional "silos" and have the entire GTM team function as a single revenue unit.
What do we get?
More opportunities worked effectively.
Less losses due to lack of coordination or lack of follow-up
A shorter, cleaner and more profitable sales cycle.
When the entire GTM process flows, your business grows with less effort and more control.
Frequently Asked Questions
GTM Process Optimization Frequently Asked Questions
Why do I need to optimize my GTM processes if I already have good marketing and sales teams?
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Having talented teams is not enough if theyare not aligned. Many companies miss opportunities not because of lack of effort, but because ofpoorly designed processes, broken information flows and uncoordinated objectives.
At Posizionate we optimize your GTM processes so thatMarketing, Sales and Customer Care work as a single revenue unit, eliminating friction and ensuring that each lead receives the right follow-up at the right time.
What specific processes are optimized in a GTM implementation?
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We optimizethe acquisition and conversion processes, from the first contact to the closing of the sale, as well as thetransition of leads between teams with lead scoring and clear rules. We also improvecustomer service and retention flows, so that the customer perceives consistency at each point of contact.
The goal is toeliminate traditional "silos" and for the entire GTM team to work in a coordinated manner, with defined, measurable processes aligned to revenue objectives.
What practical benefits do I get from optimizing my GTM processes?
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By optimizing GTM processes we getmore opportunities worked efficiently,fewer losses due to lack of coordination or lack of follow-up, and ashorter, cleaner and more profitable sales cycle.
When the entire GTM process flows, your businessgrows with less effort and more control, because every action is aligned with the revenue strategy and supported by clear processes and well-designed automations.
How does GTM optimization help improve customer experience?
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By aligning Marketing, Sales and Customer Service, the customer perceivesconsistency at every touch point: they receive consistent messages, are assigned the right contact person and do not have to repeat information.
This smoother experiencereduces friction, improves satisfaction and increases the likelihood of conversion and loyalty, because the customer feels they are dealing with one well-organized company, not disconnected departments.
Is GTM optimization only for large companies or also for SMEs?
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GTM optimization is especially useful forcompanies that have already grown, but are starting to notice uncoordinated teams and missed opportunities, regardless of their size.
At Posizionate we adapt GTM optimization to your reality, so that SMEs and medium-sized companies canalign processes, reduce friction and scale with greater predictability, without the need for complex structures or huge teams.
Want to see how it applies to you?
We show you how to redesign your processes to work for your revenue.
Schedule a discovery session
Change Management and Training
Technology alone does not transform: people do.
The success of RevOps depends on your teams owning it.
It is not enough to implement advanced tools. If teams don't understand them, don't trust them or see them as a burden... nothing changes.
What do we do?
Role-based accompaniment
(Sales, Marketing, Customer Service, IT).
Structured change management
internal communication, leadership and adoption measurement.
We prepare people to lead the change, not just execute it...
What do we get?
Teams using technology proactively
Increased motivation and reduced resistance to change.
Real autonomy to launch campaigns, manage leads and optimize processes.
We do not train users.
We enable teams that drive revenue.
Frequently Asked Questions
Frequently Asked Questions about change management and training
Why is change management so important in a RevOps transformation?
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Technology alone does not transform:people do. Many RevOps implementations fail not because of the tool, but because teams don't understand the change, don't trust the new way of working, or perceive it as an additional burden.
At Posizionate we work onstructured change management, with clear internal communication, active leadership and adoption measurement, so that the RevOps transformation is not only technical, but cultural. This way, your teams stop seeing change as a "mandate" and startleading and leveraging it to drive revenue.
What kind of training do you offer in change management?
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We don't just train users, weenable teams that drive revenue. We offeroperational and strategic training on HubSpot and other key tools, tailored to each role: Sales, Marketing, Customer Service and IT.
In addition, we support byrole, not in a generic way, so that each team understands how their work impacts the revenue cycle and can use the technology proactively, not just reactively.
How do you reduce resistance to change in teams?
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Resistance often comes from alack of clarity, visibility of the benefit and ongoing support. At Posizionate we work with planned internal communication, committed leadership and a measurable adoption plan, so that teams see the value of change in their day-to-day work.
The result isgreater motivation and less resistance to change, because teams understand that it is not about "more work", but aboutworking better, with less friction and more autonomy.
What do teams achieve after RevOps training and coaching?
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After training and coaching, teams are able touse technology proactively, launch campaigns, manage leads and optimize processes withreal autonomy, without constant dependence on technical support.
In addition, the feeling of overload is reduced, because repetitive tasks are automated and processes are aligned. This translates intohigher productivity, better customer experience and a more sustainable operation as the company grows.
Is change management and training only for large companies or also for SMEs?
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Change management and training are especially useful forcompanies that have already grown, but are experiencing resistance to the use of new tools or processes, regardless of their size.
At Posizionate we adapt the program to your reality, so that SMEs and medium-sized companies canadopt RevOps in an orderly manner, with role-based training and a change plan that does not require complex structures, butclarity, support and continuous measurement.
Shall we see it together?
We help your team not only understand change, but lead it.
I want to empower my teams