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Reynasa
Who Reynasa is
Reynasa is a leading company in the spare parts and process transformation sector. With a structure of 87 users distributed across 7 operational teams, the company needed to evolve its internal management model in order to maintain its leadership in the market.
Situation before the project
Before Posizionate’s involvement, the company was operating with disconnected systems such as Connectif, LiveAgent and Zoho Survey. This fragmentation meant that critical tasks, such as budget or discount approvals, depended on email threads and manual reviews, extending customer response times to up to 14 days in some support ticket cases.
What we did
We implemented a comprehensive solution based on HubSpot RevOps, which included:
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Process Consulting: More than 30 hours of Design Thinking to identify bottlenecks.
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Technology Migration: Data centralization and the configuration of 7 automated ticket pipelines.
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ERP Integration: Bidirectional connection with SAGE X3, migrating 67 data properties daily.
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Customer Onboarding Digitalization: Creation of integrated forms with digital signature to reduce bureaucracy.
Results
The transformation has enabled processes that previously took a week to now be completed in less than 24 hours. The standardization of workflows has eliminated redundant manual tasks, allowing the entire management team to access real-time metrics for strategic decision-making.
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Challenge
Reynasa had manual and independent processes for managing its departments, which created critical bottlenecks. New customer onboarding required multiple physical validations that could take up to 7 working days, while incident management could stretch to two weeks due to information being scattered across multiple tools. The main objective was to centralize sales, marketing, customer service and accounting within a single digital ecosystem to gain agility and productivity.