Media Interactiva

Who Media Interactiva is

Media Interactiva is a company focused on digital transformation, managing several business lines such as MeasureUp, iTalentUp and Pedagoo.

Situation before the project

Before Posizionate’s involvement, the company was operating with a fragmented tech ecosystem that included Connectif for marketing, LiveAgent for support and Adobe Commerce for eCommerce, among others. This lack of integration made it impossible to have a 360º view of the customer and constantly created operational inefficiencies.

What we did

Consulting and Analysis: We carried out an in-depth process audit with the directors of each department to identify redundancies.

Technology Migration: We integrated Adobe Commerce, Metricool, SEMrush and Power BI with HubSpot, while also migrating all previous automations from Connectif.

RevOps Configuration: We designed 3 sales pipelines and 2 support pipelines, along with more than 60 custom properties to segment global markets: Europe, the USA and the Rest of the World.

Smart Automation: We implemented a chatbot powered by a knowledge base of 239 articles, capable of automatically creating tickets or notifying sales depending on the interaction.

Impact on the organization

The sales team now has a structured pipeline and measurable closing rates. Marketing can run omnichannel campaigns from a single dashboard, and the support team has improved response times thanks to automatic ticket assignment. This comprehensive view enables full tracking of the customer lifecycle, from the first contact through to loyalty and retention.