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Garantía Global
Garantía Global - Paid Marketing (PPC)
Garantía Global is a company specialized in providing insurance solutions and high-value services for automotive professionals, while also offering its products to private customers. Despite having a competitive service, its main challenge was to generate a steady flow of sales opportunities for its commercial team through digital channels.
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Reto Challenge
The client contacted us with one clear main objective: to maximize the acquisition of high-quality leads for a specific service: mechanical warranty insurance. Starting with a test budget of €15 per day (€450/month), the secondary goals were:
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Validate the viability of Google Ads as a profitable lead generation channel.
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Optimize Cost per Lead (CPL) in a highly competitive sector such as insurance.
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Find a strategy to differentiate the brand and attract its two target audiences: professionals and private customers.
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Scale both investment and results sustainably.