What are Facebook and Twitter Ads?
The arrival of Google AdWords was an advertising revolution as it allowed business to pay for a privileged position on the most popular search engines. But nowadays things have changed; being available on social networks has become as or even more important than being on Google. Facebook and Twitter, the largest social networks, allow businesses to buy advertising space, segment you audience and prove your campaign’s efficiency.
FacebookAds is Facebook’s advertising system. Through this service you can segment your audience, set your investment and achieve real results. First of all you have to create a campaign, establish advertising segments, create adverts and decide how much money you are going to invest. The adverts can be text, graphics or videos. This service also allows you to consult your campaign’s performance with different data.
Twitter Ads is Twitter’s advertising system. The service allows you to develop adverts to include in your potential client’s timeline. Create the campaign, choose your ideal audience and pay for interactions are the three simple steps to using Twitter Ads for your business. Twitter automatically analyzes the reach and performance of your adverts to be able to consider and improve for future campaigns.