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campañas rtb

RTB Campaigns

Why pay the same price for all your adverts? Thanks to Real Time Bidding you will be able to decide how much you want to pay for each online ad impression through real-time auctions that occur in the time it takes a webpage to load.
Not all online ad impressions have the same impact, their effect varies depending on where, when or how you publish them as well as the sector your business works in and your potential clients. Therefore, it is not logical to pay a fixed price for these ads.
Do you find this interesting? Keep on reading and discover everything RTB can do for your business.


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Ivan Posizionate

With RTB campaigns you will be able to improve the impact of your advertising campaigns.

Appraise each of your online ads individually and decide if you are interested in them according to your goals and target audience.

Experto en ppc

What is a Real Time Bidding campaign?

RTB is a new type of online advertising campaigns that is here to stay.

With this system, advertisers can bid on where they want to appear according to the audience they want to reach.

When an internet user lands on a website that uses this system, a profile is created through cookies. Thanks to this profile, advertisers can find out more about their potential clients and decide whether they want to publish their adverts or not. .

Advertisers use demand-side platforms (DSP) to help them decide which ad impressions to purchase and how much to bid on them based on different factors.

Next, an ad exchange auctions a page off to the advertiser willing to pay the highest price for it.

This may seem a long process, but it is far from it. Thanks to Internet and Big Data, this process takes only 200 milliseconds.

But… what can a Real Time Building campaign do for my company?

Unlike traditional online advertising, you don’t have to pay for an “x” amount of ad impressions without considering the number of users it will reach but can decide, at all times and according to their needs, if you want to appear and how much you are willing to pay.

RTB campaigns allow for a thorough segmentation, which helps to optimize campaigns efficiently.

As the advertiser can decide where to appear and how much to spend on ads, it is much easier to manage costs and maximize ROI..

Furthermore, this allows you to include ads anywhere, with different formats and, ultimately, give the user what they need.

These are the main advantages of RTB campaigns:


  • Allows to optimize adverts at an individual level and at all times
  • You can segment users and focus on reaching your target audience
  • Increase CTR thanks to instant optimization and segmentation
  • Constant and complete control over investment which will help you increase ROI

Improve your online advertising campaigns with Real Time Bidding


Why believe in Posizionate to plan your RTB campaigns?

Posizionate is an agency with an extensive career in the online community and in particular RTB campaigns and affiliate marketing.

Our team works closely with each client to plan global strategies focused on increasing ROI and attaining their goals.

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