Why pay the same price for all your adverts? Thanks to Real Time Bidding you will be able to decide how much you want to pay for each online ad impression through real-time auctions that occur in the time it takes a webpage to load.
Not all online ad impressions have the same impact, their effect varies depending on where, when or how you publish them as well as the sector your business works in and your potential clients. Therefore, it is not logical to pay a fixed price for these ads.
Do you find this interesting? Keep on reading and discover everything RTB can do for your business.