A PPC campaign is based on “sponsored links” in which the advertiser pays the publisher when the ad is clicked.
A clear example of this type of campaign is Google Adwords. The “sponsored links” appear in the first three positions in a shaded color and on the sidebar.
The price per click is determined by a bidding process where the advertiser specifies the amount it wants to pay to appear on the Search Engines.
It’s a good method to gain results in the short term and as a compliment to other strategies but it can never substitute organic positioning.
Because the results are immediate, there is no waiting time as in SEO. The advertiser only pays when someone clicks on their link; therefore, they pay for results.
Each campaign can be designed to meet the desired targets such as optimizing daily conversions, bidding over pre-established keywords for which the price is higher, measuring results immediately and registering the process from the time the advert is published to the moment of conversion, etc.
Are you still not sure PPC is the way to go?
To sum up, developing and managing publicity campaigns based on PPC can be the perfect complement for your online marketing strategies
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