Why should you invest in ORM?
It is very common to encounter clients that ask themselves this, and what is worse, they say they don’t consider ORM as they haven’t got a profile on social networks.
Despite this, having no profiles on social media doesn’t mean they are not talking about you on the net. Internet has undeniable benefits for a brand but also involves risk. Internet together with Social Media are the greatest exposés and sources of content where, on a daily basis, many people discuss new topics and where a negative review can spread across the world in a matter of seconds, thus creating grave problems for businesses and brands.
For this reason, turning a deaf ear to the comments will not avoid people talking about you; in fact, this can cause the opposite effect.
Nowadays, before committing to anything, purchasing technology or a service, travelling, or submitting your CV to a job offer, we carry out an extensive research on Internet to know who to trust. What if the first thing that pops up about your company is a negative comment from an unhappy customer?
Are you willing to lose clients over what is said about your business on Internet?