Link Building is a digital marketing technique focused on improving organic positioning. It is defined as an OffPage approach as it is an action which takes place outside the website.
The objective of this procedure is to create links on different websites that redirect to your own website. In this way, these foreign sites grant your website higher authority and will make your keywords rank better on Search Engines.
In other words, it would be as if the pages which link to yours give the website a vote of confidence on a specific topic.
Nevertheless, it is a technique that must follow certain rules and be designed according to Google’s algorithms to avoid being considered SPAM.
The answer is clear: YES. Although, much has been written on this topic and it’s true it doesn’t have so much weight as it used to, it is still and important technique to achieving organic positioning for a website.
In the past sites abused this technique and Google became stricter and developed new techniques to eliminate SPAM. For this reason, it is important to know how to do this and have techniques to determine a sites quality and authority and develop a natural and optimized backlink profile.
Do you have doubts on how to develop Link Building techniques?
Gain natural links to optimize your organic positioning.
Our philosophy is to opt for natural, organic and quality strategies. We don’t seek quantity, but measurable and quantifiable results.
We follow what Google establishes and we are only interested in proven quality pages
The strategy is developed according to the agreed targets for the global SEO strategy and based on a thorough Keyword Research which seeks to differ from the competition.
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