Email Marketing has evolved considerably. Email campaigns have come a long way from those simple texts informing about a new offer or special events and have become a very powerful tool. The range of formats and possibilities has put emails back on the top of marketing strategies.
Furthermore, email marketing is a great complement to the rest of your strategies: it will help you spread your content, create customer loyalty with exclusive discounts, improve brand awareness, boost engagement, promote special events, etc.
But not everything is acceptable. The misuse of email marketing together with new protection laws has made it important to be very cautious when planning these strategies to avoid any mishaps that could hurt our reputation.
Email Marketing is not another communication channel for your business; it goes much further than merely communicating.
With email marketing you can approach your customers in a personal and individual manner which has a greater and more positive effect than simply publishing in the media.
You are able to segment your emails as much as you want: by age, interests, location, according to interaction with the site, etc.
Ultimately, emails are a powerful marketing tool in which creativity and imagination have a lot to do with achieving the best results.
But, ¿what should you consider when planning for email marketing campaigns?
Posizionate has an extensive experience creating email marketing campaigns for our clients, whether they are businesses, brands or ecommerce.
We believe that creativity is the best way to get to the users and we are able to create individual or integrated campaigns without ever losing our sole purpose: our client’s needs.
From the very first moment, we follow and respect the current protection laws to gain the best results.
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