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marketing de afiliación

Affiliate Marketing Program Management

Affiliate marketing is gaining more importance when it comes to online advertising campaigns.

Affiliate marketing will help you improve your campaign performance as it helps you reach your ideal customer by segmenting where you want to be.
Furthermore, it should be noted that this system works on a CPA basis, this is, the advertiser pays each time the user performs an action that has been previously established.

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Ivan Posizionate

Affiliate marketing is a type of online publicity where the advertiser pays according to user interaction

In other words, you only pay if the user has clicked on your ad

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What is Affiliate Marketing?

Affiliate Marketing is a type of “performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate’s own marketing efforts” according to Wikipedia. In other words, a website allows others to advertise on its page under the condition of receiving a commission every time a user interacts with the advert.

Affiliate networks “work as an intermediary between publishers (affiliates) and merchant affiliate programs”. With this system, advertisers can include their ads in different formats and pay only for the actions they have decided upon. Therefore, you only pay when the user is genuinely interested and will in turn help you measure your economic efficiency.

How do Affiliate Networks work?

Affiliate Networks are basically platforms where businesses connect to advertise their products or services in different websites and are given all the necessary information to make the right choice according to their target audience, what they want to achieve, how they want to appear, etc.

The platform allows advertiser to appear in order to appear on an affiliate website that suits their needs. In turn, the network also offers adverts to different sites to publish. The affiliates gain money according to the performance of their adverts which can be measured by CPC (cost per click), CPA (cost per action), CPL (cost per lead) or CPT (cost per a thousand impressions)
Still have doubts?

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  • You can reach a larger target audience and requires very little initial outlay
  • You can segment media you want to appear on, optimizing investment
  • Helps to manage campaigns by saving time and money

Get in touch with us to discover more about affiliate marketing and networks

ivan

Why believe in Posizionate to be your Affiliate Marketing Agency?

Posizionate has an extensive experience managing affiliate marketing for different sectors such as health, fashion, beauty, insurance companies, etc.

We focus all our efforts on increasing ROI and developing marketing plans suited to our clients’ needs. Our main objective is to help you reach all your goals.

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