Affiliate Marketing is a type of “performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate’s own marketing efforts” according to Wikipedia. In other words, a website allows others to advertise on its page under the condition of receiving a commission every time a user interacts with the advert.
Affiliate networks “work as an intermediary between publishers (affiliates) and merchant affiliate programs”. With this system, advertisers can include their ads in different formats and pay only for the actions they have decided upon. Therefore, you only pay when the user is genuinely interested and will in turn help you measure your economic efficiency.
Affiliate Networks are basically platforms where businesses connect to advertise their products or services in different websites and are given all the necessary information to make the right choice according to their target audience, what they want to achieve, how they want to appear, etc.
The platform allows advertiser to appear in order to appear on an affiliate website that suits their needs. In turn, the network also offers adverts to different sites to publish. The affiliates gain money according to the performance of their adverts which can be measured by CPC (cost per click), CPA (cost per action), CPL (cost per lead) or CPT (cost per a thousand impressions)
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